Why are Pantone Colors so expensive?

For six decades, Pantone® has set the global standard for color communication, making sure colors remain consistent regardless of where they're printed. If you're involved in designing or producing physical goods, Pantone® is almost impossible to avoid. However, its tools come with a steep price tag—some exceeding $1,000. This high cost, combined with Pantone®’s tight grip on the industry, has led many designers to question whether there’s a viable alternative. So what makes Pantone® colors so costly? And after all this time, is it possible for something else to take their place? In this JB Screen Printing & Embroidery Blog post, have a look at the accompanying video embed below that touches on the importance, sensitivity, and legacy that is Pantone®.